![]() ![]() Companies like Rdio, TGC, Medium, and Cozy were amongst the first beta users. The goal was to generate awareness, measure product-market fit, and gather enough feedback to identify and resolve issues before Slack’s official launch. Slack asked their friends to be the first beta testers and try out their app (which is something software testing companies can also do).Ī few months before the preview release in August 2013, Butterfield and his team “cajoled” friends at other companies to try out the product and leave feedback. Let’s see how Slack used each component, and how you can use them to drive growth for your SaaS product. Slack’s initial growth formula is pretty straightforward. How did the collaboration hub achieve its early successes? Slack’s Non-Traditional Growth Formula: From 0 to 10M+ Users Yet, Slack’s value grew from 0 to nearly $4B in less than four years. Lead generation, lead nurturing campaigns, thought leadership, SEO, and other marketing strategies weren’t part of their initial marketing arsenal. However, we do know that Slack didn’t hire an outbound sales team until 2016, and they reached a $1.1B valuation before bringing a CMO onboard. Sure, many factors contributed to Slack’s viral growth. The company’s legendary success begs the question, “How did Slack become a viral success in less than ten years?” ![]() 150+ countries have daily active users in Slack.Here’s what Slack’s scorecard looks like:Īdditionally, they have some impressive accolades: The collaboration hub has achieved even greater heights since then. Slack earned a massive $7B valuation before going public in 2018. That’s massive.įast forward a few years, the results have been nothing short of impressive. Within 24 hours of their beta launch in 2013, Slack recorded 8k new users and grew to 50k within a few weeks. The result was the collaboration software-Slack. Late in 2012, Stewart Butterfield and his team rolled up their sleeves and swung into action to “make work-life simpler, more pleasant and more productive.” Let’s take a quick trip down memory lane. Slack’s Non-Traditional Growth Formula: From 0 to 10M+ Users. ![]()
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